Global Marketing

Billions of people are on Facebook, and as an advertising platform, it offers very targeted options for running paid ads. One is these options is Facebook Custom Audiences. With Facebook Custom Audiences, you can advertise to your website visitors or email subscribers. These ads tend to be very effective because you know more about who you’re targeting and can tailor your ad accordingly.

Pinterest is the place to be if you want to buy or sell products online.   93% of active pinners  say they use Pinterest to plan purchases. Not surprisingly, many people use Pinterest to build wish lists. This makes it a great place to promote products—especially well-designed products that  photograph  well. What’s even better is that pins tend to stick around for a long time. It’s not uncommon for pins to get viewed for months after they’re posted. Optimize your pins by posting when more people are online, using the right keywords, and using captivating images. You can even run contests to extend your reach.  Make sure you enable Rich Pins to have additional product information included.